This campaign highlights Volvo’s innovation in sustainability with the launch of their new green ecological shoe—crafted from recycled car parts. In collaboration with the iconic Maccabi Haifa soccer team, the ad celebrates the intersection of sports, style, and environmental responsibility.

With a playful and energetic tone, the film showcases the players embracing Volvo’s green initiative, blending their athletic spirit with the brand’s commitment to sustainability. It’s a unique partnership that transforms recycled materials into a bold statement, inspiring fans to take steps toward a greener future.

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